Revolution in India's Internet uses

 HISTORY

Jio is a parent company of Reliance Industries Limited (RIL).
The company was co-founded by Dhirubhai Ambani and Champaklal Damani in the 1960s as Reliance Commercial Corporation. In 1965, the partnership ended and Dhirubhai continued the polyester business of the firm. In 1966, Reliance Textiles Engineers Pvt. Ltd. was incorporated in Maharashtra. It established a synthetic fabrics mill in the same year at Naroda in Gujarat. On 8 May 1973, it became Reliance Industries Limited. In 1975, the company expanded its business into textiles, with "Vimal" becoming its major brand in later years. The company held its Initial public offering (IPO) in 1977. The issue was over-subscribed by seven times. In 1979, a textiles company Sidhpur Mills was amalgamated with the company. In 1980, the company expanded its polyester yarn business by setting up a Polyester Filament Yarn Plant in Patalganga, Raigad, Maharashtra with a financial and technical collaboration with E. I. du Pont de Nemours & Co., U.S.

Birth of Jio

Reliance Jio Infocomm Limited was established on 15 February 2007 by Mr. Mukesh Ambani.
The company was registered in Ambawadi, Ahmedabad (Gujarat) on 15 February 2007 as Reliance Jio Infocomm Limited. In June 2010, Reliance Industries (RIL) bought a 95% stake in Infotel Broadband Services Limited (IBSL) for 4,800 crores (US$690 million). Although unlisted, IBSL was the only company that won broadband spectrum in all 22 circles in India in the 4G auction that took place earlier that year. Later continuing as RIL's telecom subsidiary, Infotel Broadband Services Limited was renamed as Reliance Jio Infocomm Limited (RJIL) in January 2013.

GRAND LAUNCH OF JIO
27 December 2015

On the eve of Reliance founder chairman Dhirubhai Ambani's 83rd birthday anniversary, the telecom arm of Reliance Industries, Reliance Jio, launched 4G services for its employees under the Jio brand name. The event saw the third-generation of Ambanis - twins Isha and Akash - taking centre-stage and welcoming the audience.

courtesy: Jio

TV, Newspapers, Internet get flooded by this news. Everyone was so excited because Jio has surprised people with a lot of things. "FREE Internet for 6 months, Unlimited Internet, FREE voice call  & SMS" are the things that were so surprising for Indian consumers.

CONCEPT of CHEAP DATA

Before the launch of Jio, the data prices in India were very high and the consumer has to pay more than 250 rupees for 1 GB up to 1 month.

courtesy: trak.in

Courtesy: The Economic Times

AFTER LAUNCH

The Jio Effect

After the launch of the Jio launch, consumers ran to Jio stores for taking Jio's sim which was absolutely free and the activation process was so easy and fast. Within 5 minutes the sim gets activated through AADHAAR card.

Courtesy: rvcj.com  

Mukesh Ambani's aggressive push of Reliance Jio has taken the market by storm with may stores running out of Jio SIM cards

Courtesy: NDTV

Courtesy: Mashable

After testing its new 4G LTE network for months with roughly two million people, Reliance Industries announced earlier this month that its new telecom service Jio will be available to all starting Sept. 5. In a price sensitive market such as India’s, Jio’s free voice calls and “unlimited” 4G data offering is naturally attracting thousands of people to its stores.

Internet Consumption Before & After Jio 
The average cost of 1 GB of wireless data has fallen from 269 in 2014 to 11.8 in 2019.

Courtesy: The Hindu

Maharashtra (excluding Mumbai) had the highest number of wireless subscribers, followed by Andhra Pradesh and Tamil Nadu (including Chennai).

Consumers in Uttar Pradesh (West), Bihar & Punjab used the most data per month on average.

Average data consumption in Andhra Pradesh and Uttar Pradesh (East) was lower despite a higher than average number of wireless subscribers.

Hike in Social Media Users

With the ease of internet access, the number of social media users in India.

Social Media Users in India from 2015 to 2023 (In Millions)

Courtesy: statista.com

Number of mobile phone internet users in India from 2015 to 2023 (in millions)

The statistic shows the number of mobile internet users in India from 2015 to 2023. In 2018, 390.9 million people accessed the internet through their mobile phone. In 2023, this figure is projected to amount to 500.9 million mobile phone internet users.

Courtesy: statista.com

RISING STARS OF INTERNET

When data became free and Unlimited the people started using data very dramatically. And it gave the birth of many Internet sensations. And we all know if the demand increases, the supply increases automatically.

Many Internet influencers that we know today are famous now because of the rise of cheap data in India.

Here are some famous Social Media Influencers in India :-

YouTubers

YouTube became popular when people started browsing YouTube data freely without thinking much about their data consumption.

1. Amit Bhadana – 16.0 Million Subscribers

Subscribed by 16.0 Million users Amit Bhadana is Top Indian Youtuber. He was born on 07th September 1994 in Faridabad, India. Amit joined youtube on 24 October 2012 but initially, he doesn’t have such amount of Subscribers. He got the boost in subscribers after he uploaded his reply video of Adele’s song on his Facebook profile. That video was revolutionary for his life and now he has 16.0 Million subscribers worldwide and a total of 1.14 Billion views.

2. Bhuvan Bam – 14.5 Million Subscribers

With over 14.5 Million subscribers Bhuvan Bam is one of the most famous Indian Youtubers. He was born on 22nd January 1994 in Delhi, India. Bhuvan joined YouTube On 20th June 2015. He started his skills from facebook and he was very popular there which inspired him to start his own YouTube Channel. Now he has 14.5 million subscribers and 1.9 billion views.

3. Gaurav Chaudhary – 13.6 Million Subscribers

Professionally known as Technical Guruji, Gaurav Chaudhary is Top Indian Tech Youtuber. He was born on 7th May 1991. He is Engineer by education and Youtuber and blogger by profession. Gaurav joined YouTube on 18 October 2015. Gaurav’s channel ‘Technical Guruji‘ has now 13.6 million subscribers and 1.3 billion views.

4. Ashish Chanchalani – 13.5 Million Subscribers

Ashish Chanchalani has a self-titled YouTube channel named ‘Ashish chanchalani vines’. He was born on 7th November 1993. He is a civil engineer by education but he drops his college because of interest in acting. Ashish joined YouTube on 6th July 2009 and till now he has uploaded 123 videos. Ashish has 13.5 million subscribers and 1.3 billion views.

5. Sandeep Maheshwari – 11.5 Million Subscribers

Sandeep Maheshwari is a Motivational Speaker and owner of Images Bazaar. He was born on 28 September 1980. Sandeep quit his college because of interest in Photography but He helping many people by motivating them through free life-changing seminar and Youtube channel. He joined youtube on 13 February 2012. Sandeep Maheshwari YouTube channel has 200+ videos, 11.5 Million subscribers and 620 Million views.

TikTok CRAZ

TikTok allows young performers to share short performance videos. The most popular of these are lip-sync videos, although members are now uploading more short videos of original content.

TikTok’s young fans are known as “TikToker”. 75% of the TikTok users are female; 54% are aged between 13 and 24. TikTok provides live-streaming with the inbuilt feature of the app with which you can interact your audience.

1. Faisal Shaikh – 22.8 Million Followers

Courtesy: Indian beats

Followed by 22.8 Million TikTok Users Faisal Shaikh aka mr_faisu_07 is the Top Indian TikTok star. Mr. Faisu was born in Mumbai, India. He is 24 Year old and famous for the lips-sync TikTok videos. In the starting stage of his Tik Tok journey, he mainly posts comedy videos on his account @mr_faisu_07 but Now he is posting every kind of videos on TikTok and people love his content.

2. Riyaz Ali – 21.1 Million Followers

Courtesy: Indian beats

With 21.1 million followers Riyaz Aly is the most popular TikTok star of India. He is the fastest user of TikTok to reach 10 Million followers. He is popular for his lip-syncs, dancing, and humor. Riyaz is now a verified crowned muser of the app. From a comedian to the most popular Tik Tok stars his journey is awesome.

3. Jannat Zubair – 19.4 Million Followers

Courtesy: Indian beats

With 19.4 million followers on TikTok, Jannat Zubair Rahmani is the most popular Tik Tok user in India. Jannat Zubair Rahmani is an Indian film and television actress. She started her career in 2009 but gained recognition through Colors TV’s Phulwa in 2011. Jannat is 17 years old and belongs to Mumbai, India. She has 398 Million likes on her videos.

4. Awez Darbar – 17.4 Million Followers

Courtesy: Indian beats

Awez Darbar is Founder and Director of the company Ace Production. He is Choreographer and dancer as well as India TikTok representative who became a member of the 17.4 million follower club on the app. He has 462 Million hearts on his videos. Awez also completed 3 Million followers on Instagram.

5. Nisha Guragain – 16.7 Million Followers

Courtesy: Indian beats

Nisha Guragain is famous on TikTok for his famous acting and lip-syncs skills. She mostly posts lip-sync videos on famous topics. She has very fewer duets but popular due to her acting skills. Nisha is a rising TikTok star in India. She has 16.7 Million Followers and 373 Million hearts.

INSTAGRAM

Instagram was not popular before cheap data because it requires abundant data. But when people got cheap data, they started using it and follow their favourite celebrities. And that dramatic increase in users gave birth to may creators to frame stuff for  Instagram.

Here are some  Instagram Influencers (Other than celebrities) :

1)Ranveer Allahbadia @beerbiceps 
Ranveer Allahbadia is a man of his words and is very honest in his life. It was his dream to follow a career in fitness, and he gave shape to his ideas by making videos and vlogs on his youtube channel BeerBiceps and is an inspiration for many youngsters.

Courtesy: Instagram

2)Kritika Khurana @thatbohotgirl

Internet sensation who first became known for her fashion and lifestyle blog That Boho Girl. She has earned more than 600,000 followers on her Instagram account, where she shares pictures of her style and trends as well as her travel adventures with her followers.

Courtesy: Instagram

3)Aashna Shroff  @aashnashroff

Indian beauty guru known for her blog and YouTube channel The Snob Journal. Her channel has accumulated more than 160,000 subscribers through a collection of vlogs, hauls, lookbooks, and tutorials.

Courtesy: Instagram